Services

133 Public Affairs is a strategic public relations and communications company that provides comprehensive planning and implementation of public positioning, message development and media outreach for both public and private sector organizations.

We specialize in large-scale, long-term projects for clients who need top-level strategic guidance and detail-oriented execution by communications professionals who can become an extended arm of the permanent team from project conception through implementation.

We approach each project and client recognizing that every organization and its goals are unique, and that being heard above the fray is increasingly difficult. Public affairs planning, therefore, must be personalized, creative and intelligent, utilizing a range of concepts from carefully orchestrated events to earned media and marketing to specialty strategies like coalition building or program development.

Our business is committed to providing a limited number of clients with hands-on, specialized, comprehensive service. Our clients’ endeavors — whether a policy campaign, product roll-out or shaping corporate positioning — become our own.

Gayle Osterberg

Partner

A 16-year veteran communications officer in Washington, DC, Gayle is a founding partner of 133 Public Affairs, where she leads the firm's work with copyright industry clients including the Copyright Alliance, the Motion Picture Association of America and the National Music Publishers' Association.

She is the Executive Director of the Copyright Alliance's new Copyright Alliance Education Foundation, and the co-founder and Chief Operating Officer of Politics on Film, a new annual juried festival showcasing political and policy-oriented film in the Nation’s Capital.

Prior to founding 133, Gayle most recently served for two years as Vice President of Corporate Communications for the Motion Picture Association of America (MPAA).

While at MPAA, Gayle was the chief architect and manager of a first ever movie industry symposium in Washington, DC, The Business of Show Business, a day-long program featuring high profile participants including Will Smith, Clint Eastwood and studio executives and CEOs, as well as public policymakers and other industry organizations.

She designed and implemented a nationwide public service announcement competition for college students on behalf of MPAA, which in its first year attracted participation by more than 50 schools and an estimated message reach of more than 14 million people.

She also built The Copyright Alliance, a coalition of guilds, companies and trade associations representing copyright industries dedicated to promoting the importance of copyright.

Prior to working with MPAA, Gayle was a communications officer and spokesperson for former Senate Assistant Republican Leader Don Nickles for 11 years, working with national broadcast and print media on a daily basis. She coordinated, among other things, media and messaging of the high-profile congressional debate on Patients Bill of Rights legislation on behalf of the entire Senate Republican Conference.

She also served as Communications Director for two influential Senate Committees, the Senate Budget Committee under Chairman Nickles and Chairman Judd Gregg, and the Senate Committee on Health, Education, Labor and Pensions. Under Chairman Gregg, Gayle developed and implemented communications plans for the entire Senate Republican Conference for major initiatives including the federal budget, Higher Education Reauthorization and the Senate Republican Task Force on the Uninsured.

She graduated Phi Beta Kappa from the University of Kansas in Lawrence, where she served as managing editor of the national, award-winning student newspaper the University Daily Kansan and earned a bachelor's degree in journalism. Gayle lives on Capitol Hill.

Amy Lee

Partner

Combining trade association, coalition and congressional communications experience, Amy is a founding partner of 133 Public Affairs where she works with a wide range of clients from the American Hospital Association to a rural Maryland hospital collaborative to local, non-profit DC Central Kitchen.

She has led both crisis and long-term strategic communications in addition to managing event-focused media campaigns.

Before forming 133, Amy worked as Director of Communication strategies for the American Hospital Association (AHA) coordinating message management, various editorial and production responsibilities while working closely with national television, radio and print media.

She spearheaded AHA’s Community Connections initiative – a long-range communication strategy involving grassroots, member resource development and message testing. Amy developed and implemented AHA’s successful Put It In Writing campaign, focused on educating the public about end-of-life planning and advance directives. Following a national roll out with the support of many diverse health groups, the campaign included Spanish and English public service announcements (PSA) and an interactive web site for hospital employees and the public. The PSAs continue to run and have aired in all 50 states reaching an estimated audience of 30 million.

Amy began her Washington career in the press shop of Senator Don Nickles (R-OK) where she was responsible for state media. While there, she developed and launched the Senator’s student web site and coordinated a state-wide Name the Train campaign involving Oklahoma schools to increase attention to Amtrak’s return to Oklahoma.

Amy holds a master's degree from Georgetown University and a bachelor’s degree from Oklahoma Christian University in Oklahoma City. Amy lives on Capitol Hill.